Proximity Marketing
The link between internet and your customers present at your venue
Merging the physical and the digital world provides consumers with the best of both worlds and encourages repeat business. Proximity marketing is a direct communication channel with your users that delivers a powerful and personal message to anyone visiting your venue. By collecting and leveraging proximity data, e.g., the digital evidences left by a visitor when attending your venue, you will be able to implement best practices derived from the Internet, right into your physical world. A great way to drive more people to your physical venue as well as your website or application.
Consumers should be enticed to connect to your Wi-Fi network, so that you can engage with them, anywhere, anytime and whichever device is used. This is a prerequisite to a successful omnichannel strategy.
Experience design
#1 : Incentive marketing through the Wi-fi portal
The customized and branded captive portal is the first milestone in the customer’s journey on your network.
This can be where contests and prize draws are offered to attract visitors to your Wi-Fi. This is also where a special offer or a sponsor may be promoted. Several authentication methods are are available, including social login or subscription form. By collecting qualified data, you can enhance your CRM databases, as well as customers’ experiences.
#2 : Leveraging social networks
30% to 40% of email addresses are useless (fake, disposable emails), and the manual qualification of a database ahead of a marketing campaign can be a time-consuming hassle.
By leveraging social networks, you learn who your customers are, improve their profiling, collect personal data, and enhance the quality of collected data.
By improving the quality of your databases, you increase your audience and better engage with it, while your marketing actions are executed in a seamless and efficient way.
#3 : Customer reviews
A happy customer is the best advocate for your brand. Boost customer engagement and satisfaction by designing satisfaction surveys and online reviews.
” A positive feedback is a powerful way to engage with a customer. “
#4 : Tailor-made advertising campaign
Wi-Fi identifies the user location with a tolerance of a few meters, in both indoors and outdoors environments.
This helps promote a special offer, in real time and via SMS or email, increase brand awareness, or tell your customer about future events by leveraging demographics and behavioral data. By delivering on customers’ expectations, you provide a more interactive relationship and encourage impulsive buying among customers that are the most likely to do so.
Emailing is 40 times more powerful than Facebook and Twitter combined, according to McKinsey (Why marketers should keep sending you e-mails).
But in 2016, spam accounted for 55% to 95% of the total email traffic (source:arobase.org).
Proximity marketing offers true personalization combined with accurate targeting capacities, to help you achieve the best return on investment from your email campaigns.
Engagez vos clients vers votre espace promotionnel
Redirection to an ad
before or after connecting to the Wi-Fi
Display banner or full-screen images,
during a surf session or in autoplay mode
Provide discount coupons or push notifications
Proximity marketing : the benefits
What are the benefits of your customers ?
Promote your business and your brand with your customers, in a simple an efficient way.
Increase your visibility on social networks to tie up a relationship based on trust and proximity with consumers.
Contribute directly to improve your status as a social authority, by generating more engagement (likes and shares, subscribers).
Design dynamic marketing campaigns with automated measurement of results.
Create a customized interaction with customers, thanks to targeted and consistent content.
Increase the number of points of contact between your brand and consumers.
Earn new prospects.
Deliver the right message, at the right place and at the right time to drive foot traffic to your retail store.
Improve retargeting strategies by email, SMS or coupon, to have shoppers come back for more.
Reach out to 100% of your Wi-Fi audience.
