Marketing Proximity Wi-Fi :
The cornerstone of a powerful phygital strategy
The ongoing digitization has profoundly changed business practices and use cases. Now, more than ever, the consumer experience has become omnichannel. And the challenge is to consolidate all sales channels to deliver a global, cross-channel experience.
The issue for the traditional, brick-and-mortar retail shops is to design a consistent phygital strategy. To that extend, proximity marketing is the initial building block of a much larger project.