WI-FI PROXIMITY MARKETING,
a Powerful Engine for Phygitalization and Business Development
How to engage in real time with consumers by enabling digital benefits into real-world venues ?
The development of mobile has allowed the emergence of new markets thanks to relational marketing, local marketing and marketing automation or automated. It also offered new opportunities to reach consumers in a more individual, targeted and relevant way, as well as to get to know Wi-Fi users.
Wi-Fi retail marketing enables to learn about the habits of consumers to communicate with them in targeted campaigns in real time.You will be able to enrich the customer experience and optimize your marketing strategy. In this white paper, you’ll find a complete understanding of the benefits of Wi-Fi marketing as part of a successful proximity marketing strategy aimed at developing a strong commitment and a long-term relationship with demanding modern consumers.